68: Stop Building a Business Nobody Asked For

A great idea is not automatically a great business.

Entrepreneurs can spend months creating products, services, programs, and offers before asking the most important question:

Does the customer actually need this?

In Episode 68 of Tagline, Dr. Tonika Bruce explores the difference between building around an idea and building around a real customer problem.

You will learn why customer conversations matter before development, what to listen for when researching a market, and why strong leadership sometimes means changing an idea you already love.

Monday Challenge: Talk to five people who could realistically become customers. Ask about the problem before explaining your solution. Write down the exact words they use.

Do not build around your idea. Build around a problem worth solving.

Subscribe to Tagline for one practical business lesson every Monday with Dr. Tonika Bruce.