69: The Real Reason People Don't Buy

When customers do not purchase, businesses often blame price.

But sometimes price is not the real problem.

The customer may be confused.

The offer may be unclear.

The next step may be difficult to find.

Or the business may not have created enough trust for the customer to move forward.

In Episode 69 of Tagline, Dr. Tonika Bruce explains why clarity and trust play such an important role in customer decisions.

Monday Challenge: Open the page where you send most potential customers. Give yourself thirty seconds and answer three questions: What do you sell? Who is it for? What should I do next?

Confused customers rarely become confident buyers.

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